David Reviews wrote:
One of the cleverest things Google has done in it’s advertising is to associate itself strongly with everything that is good about the Internet. In this commercial for the search engine giant, a young woman explains how she used Google to establish a new business in Lagos, Nigeria. She admits that she acted against the advice of her parents who wanted her to become a banker - confirmed in a cameo from her father - and that her chosen profession is one with a very lowly reputation in her home country.
Nonetheless, she overcame these odds and is now a successful entrepreneur. In part, she was able to overcome the difficulties of working in a conservative business climate by taking advantage of the anonymity afforded by online communication to avoid questions arising about her age and gender. The Internet (and, by implication, Google) were pivotal in the various white lies she had to tell.
Director Jenny Ash tells this young woman's story with commendable skill... it is both concise and thorough, holding your attention and leaving you appropriately impressed by the spirit and endeavour of its protagonist. We love work like this and believe it has an important role to play in the future of advertising.